The mail piece likewise incorporated a customized coupon for a markdown and a connection to a site for the chance to win a year’s stock of pet food, in return for responding to inquiries regarding the beneficiary’s pet. A choice to join Regal Canin’s faithfulness program was likewise offered on the web.

The mission results were followed and extra examination did; this showed that more than 80% of the beneficiaries saw the mission emphatically. The information accumulated during the mission can be utilized to all the more likely speak with clients later on and to additionally modify special mail pieces.

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